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The European Union of Gymnastics (UEG) has extended its agreement with Eurovision Sport, as official broadcast partner with exclusive worldwide media rights, for a further 4 years from 2021 – 2024.
The deal covers all women’s and men’s European Artistic and Rhythmic Gymnastics championships during the cycle. The 2022 European Artistic Championships will also be part of the multi-sport European Championships 2022. The second edition of this hugely successful event will be staged in Munich (GER) featuring some of the most popular Olympic sports from 11 – 21 August, 2022.
This new agreement takes the long-standing partnership between Eurovision Sport, a division of the European Broadcasting Union, and UEG (soon to be renamed European Gymnastics), to over 35 years and ensures continued free-to-air coverage and wide visibility for the sport. Working closely together, there will also be an enhanced focus on the development of a joint digital strategy, building on the high youth engagement of the sport and targeting new fans and audiences on all platforms.
Eurovision Services, an EBU company, will be the UEG's service provider for worldwide distribution of all the events.
Beatriz Pastor y Puga, Senior Sports Rights Manager, Eurovision Sport, says:
We’re proud to continue our partnership with UEG as exclusive worldwide media partner. Gymnastics is a valued sport and a natural fit for our EBU Members, enjoyed by wide audiences and with particular engagement from women and youth.
UEG President Farid Gayibov adds:
I’m pleased to continue our long-lasting collaboration with EBU, aiming to expand the audience of our events, not only in Europe but worldwide. The next Olympic cycle is especially important for our continent with Paris hosting the 2024 Olympics. Through this partnership we look to put gymnastics even more in the spotlight.
From left to right: Beatriz Pastor y Puga, EBU Senior Sports Rights Manager; Lisa Worthmann, UEG General Director; Farid Gayibov, UEG President; Glen Killane, Deputy Director EBU Sports